FJP CONSULTANCYPaid acquisition agency · London

Expertise

Five disciplines, run as one account

We do not do everything. We do paid acquisition for ecommerce and DTC brands, and the production and measurement work that makes it hold up.

Meta Ads — how we run the channelStarter+

Meta Ads

Facebook and Instagram, from cold prospecting through to retargeting. Simple account structure, fast creative iteration: for most ecommerce brands this is the channel that decides whether the whole account is profitable.

  • Paid social
  • ROAS
  • Live in 5 days
  • CBO structure and audience testing
  • Server-side Conversions API
  • Creative refreshed every week
  • Exclusions and attribution windows cleaned up

From

£1,120 /mo

on a 12-month term, ex. VAT

Get started
Google Ads — how we run the channelStarter+

Google Ads

Search, Shopping and Performance Max. The channel for demand that already exists: we capture what your buyers are searching for, without having to create the need first.

  • Paid search
  • CPA
  • Live in 7 days
  • Brand and non-brand search intent split
  • Shopping feed cleaned and enriched
  • Performance Max segmented by margin
  • Search terms pruned weekly

From

£1,120 /mo

on a 12-month term, ex. VAT

Get started
TikTok Ads — how we run the channelGrowth+

TikTok Ads

The channel where creative does all the work. High production volume, native formats, hooks tested continuously: this is where the extra volume comes from once Meta plateaus.

  • Paid social
  • CPA
  • Live in 7 days
  • Native and UGC formats
  • Spark Ads on organic posts
  • Server-side Events API
  • Weekly creative refresh

From

£2,190 /mo

on a 12-month term, ex. VAT

Get started
Creative & UGC — how we run the channelStarter+

Creative & UGC

The production line that feeds the paid channels: statics, short-form video, UGC. Every angle is tested on its own, and only what performs gets scaled into variations.

  • Production
  • Hook rate
  • First batch in 10 days
  • Angles and hooks documented
  • Statics and short-form video
  • UGC creator casting and briefing
  • Library of proven winning creative

From

£1,120 /mo

on a 12-month term, ex. VAT

Get started
Tracking & CRO — how we run the channelGrowth+

Tracking & CRO

Without reliable measurement everything else is noise. We put tracking back on its feet, then work the funnel — usually the cheapest gain available to a brand already spending on ads.

  • Data
  • Conversion rate
  • Audit delivered in 10 days
  • GA4, server-side GTM and Conversions API
  • Event deduplication and data quality
  • A/B testing on the pages that matter
  • One shared dashboard, one set of numbers

From

£2,190 /mo

on a 12-month term, ex. VAT

Get started

How we work

Four principles that decide most of it

These are not slogans. They are the reasons we will sometimes tell you to spend less, or to stop a channel entirely.

Margin, not revenue

ROAS is a vanity number if your gross margin is 30%. We set targets against contribution margin and say so out loud when a channel cannot clear it.

Creative is the lever

Once the account structure is sane, the difference between a good month and a bad one is almost always the creative. So we produce continuously rather than in campaigns.

Measure server-side

Browser-only tracking under-reports, and the algorithm learns from what it is told. Conversions API and server-side GTM are table stakes, not upsells.

One account, not five silos

Channels cannibalise each other when nobody is looking. Branded search eats retargeting, Performance Max eats branded search. We manage the overlap deliberately.

Meta Ads — how we run the channel

Paid social

Meta Ads

Facebook and Instagram, from cold prospecting through to retargeting. Simple account structure, fast creative iteration: for most ecommerce brands this is the channel that decides whether the whole account is profitable.

  • CBO structure and audience testing
  • Server-side Conversions API
  • Creative refreshed every week
  • Exclusions and attribution windows cleaned up
Headline metric
ROAS
Time to launch
Live in 5 days
Package needed
Starter or above
Start with Meta Ads
Google Ads — how we run the channel

Paid search

Google Ads

Search, Shopping and Performance Max. The channel for demand that already exists: we capture what your buyers are searching for, without having to create the need first.

  • Brand and non-brand search intent split
  • Shopping feed cleaned and enriched
  • Performance Max segmented by margin
  • Search terms pruned weekly
Headline metric
CPA
Time to launch
Live in 7 days
Package needed
Starter or above
Start with Google Ads
TikTok Ads — how we run the channel

Paid social

TikTok Ads

The channel where creative does all the work. High production volume, native formats, hooks tested continuously: this is where the extra volume comes from once Meta plateaus.

  • Native and UGC formats
  • Spark Ads on organic posts
  • Server-side Events API
  • Weekly creative refresh
Headline metric
CPA
Time to launch
Live in 7 days
Package needed
Growth or above
Start with TikTok Ads
Creative & UGC — how we run the channel

Production

Creative & UGC

The production line that feeds the paid channels: statics, short-form video, UGC. Every angle is tested on its own, and only what performs gets scaled into variations.

  • Angles and hooks documented
  • Statics and short-form video
  • UGC creator casting and briefing
  • Library of proven winning creative
Headline metric
Hook rate
Time to launch
First batch in 10 days
Package needed
Starter or above
Start with Creative & UGC
Tracking & CRO — how we run the channel

Data

Tracking & CRO

Without reliable measurement everything else is noise. We put tracking back on its feet, then work the funnel — usually the cheapest gain available to a brand already spending on ads.

  • GA4, server-side GTM and Conversions API
  • Event deduplication and data quality
  • A/B testing on the pages that matter
  • One shared dashboard, one set of numbers
Headline metric
Conversion rate
Time to launch
Audit delivered in 10 days
Package needed
Growth or above
Start with Tracking & CRO

Not sure which channel to start with?

That is what the audit is for. We read the accounts, look at your margin, and tell you where the next pound is best spent — even if the answer is not us.