FAQ

The questions worth asking an agency

Including the awkward ones. If something here is not answered, ask us before you order rather than after.

Money

Is the media budget included in your fee?: No, and it never is with any agency worth using. Our fee buys our time and our work. What you spend on ads goes directly from your own accounts to Meta, Google and TikTok. We do not invoice it and we take no percentage of it — which means we have no incentive to tell you to spend more than you should.
What is the minimum I should be spending on ads?: The Starter package assumes at least £3,000 a month in media, Growth assumes £10,000, and Scale assumes £30,000. Below those thresholds there is not enough data flowing for the work to pay for itself, and we will tell you so rather than take the retainer.
Do your prices include VAT?: No. Every price on the site is exclusive of VAT, as is normal for business-to-business services. If VAT applies it is added at checkout and shown clearly before you pay. Our VAT status is on the legal information page.
When do I pay, and how?: You pay at the point of order, by card, Apple Pay or Google Pay on a page hosted by SumUp. On a retainer that first payment covers the first month plus any onboarding and add-ons. Subsequent monthly instalments are invoiced on 30-day payment terms. There is no direct debit mandate and no card kept on file.

Am I locked into a long contract?: Only if you choose to be. The rolling monthly term can be ended at any point after the first month. Longer terms exist purely because the monthly rate is lower — a 12-month term on Growth saves £700 a month against rolling. Once a committed term is complete, it ends on 30 days' notice.
Can I cancel after ordering but before you start?: Yes — free of charge up to 48 hours before kick-off, and you get the full amount back. After we have started, we retain 50% of the month already under way, because the work for it has been done.
What happens to my accounts if we part ways?: Nothing. Everything is yours throughout: the ad accounts, the pixels, the Business Manager, the creative source files, the tracking setup and the historical data. We work inside your accounts, never inside ours, so there is nothing to migrate and nothing to hold hostage.
Can I switch package mid-term?: Upwards, at any time — the new rate applies from the next monthly instalment. Downwards, at the end of the committed term. If the channel mix changes such that a smaller package genuinely fits better, we will raise it at the quarterly review rather than wait for you to notice.

How quickly will campaigns be live?: Within 5 working days of receiving your access — not from the day you order. The list of what we need is on the retainer page, and it is usually an afternoon's work on your side.
What reporting do I get?: A written report every Monday covering spend, results, what changed and why. A review call every month. A full audit every quarter. Plus a live dashboard you can open whenever you like, built on the same server-side data we use to make decisions.
Who actually does the work?: We do. There is no offshore delivery team and no junior running your account unsupervised. On the dedicated support level you get a named growth lead who is reachable directly and replies within two working hours.
Do you write and produce the creative too?: Yes — that is the point. Statics, short-form video and UGC are produced continuously as part of the retainer, because creative is usually the constraint rather than the media buying. Volumes are per package: 8, 20 or 40 a month.

Will you guarantee a ROAS?: No, and be wary of anyone who does. Results depend on your product, your margin, your pricing and your site, none of which we control entirely. What we will do is tell you before you sign whether we think the numbers can work — and say so if we think they cannot.
What if it does not work?: You see it in the weekly reporting rather than finding out at the end of a quarter, and we say it plainly. If a channel cannot clear your margin we will recommend cutting it, even when that shrinks the retainer. Rolling monthly exists precisely so that a bad fit does not cost you a year.
We already have an agency. Can you audit them?: Yes. The acquisition audit is exactly that, and it is deliberately sold as a standalone project so you can buy it without any obligation to switch. You get the findings either way.
Do you work with brands outside the UK?: Yes. FJP CONSULTANCY is registered in England and Wales and works with brands across the UK and Europe. Invoicing is in pounds sterling. Reporting and calls are in English.

Ask before you buy. We would rather talk you out of the wrong package than refund you out of it later.

Tell us what you sell and what you are spending. We will tell you where the money is going, and whether we are the right people to fix it.